PULIRE 2.0: A FAIR DESIGNED FOR EXHIBITORS AND VISITORS

Professional cleaning is staged in Verona from 21st to May 23, 2013

Milan, January 2013 – Pulire 2.0, that will be held in Verona, Italy, from 21^st to 23^rd May 2013, is the largest exhibition in Italy of professional cleaning, hosting offer of machines, chemicals products and tools for cleaning professional and hygiene environments. 30 years of history in the service of the operators make Pulire the second event in Europe in importance and size, and one of the most important in the world. In 2011 it reached 300 exhibitors, over 10,000 visitors, over 16,000 square meters of exhibition, hosting the largest international groups, the industry leaders, the most innovative technologies. It took international exhibitors from 21 countries around the world and visitors from 90 countries.

Operators of mass market chains, Ho.re.ca sector, healthcare and industry will find the most innovative solutions for any need of Cleaning.

The 2013 edition is based on the concept of Pulire 2.0, a new way of thinking about the show: dynamic, interactive, oriented to building effective relationships. Pulire 2.0 will be based on two downloadable applications on your smartphone or tablet, one for exhibitors and one for visitors. Every visitor will be associated with a QR code with all the information about him, industry, origin, registry, so that every exhibitor can directly create the database on your tablet visitors to its stand, in compliance with the privacy regulations. You can plan your schedules and appointments with a system of match making. Exhibitors will also hold consultations in real time visitor statistics and know when a distributor of their interest, for example from QATAR, entered at the fair. You can give each product on display with a QR code containing the specifications, to avoid printed catalogs and make immediate consultation by visitors. The application will also provide information about the show, the halls, exhibitors.

„2.0 applied to an exhibition means to provide an interactive platform of relationships that can obtain the consent of homogeneous segments, content on various issues relating to the supply chain or system or simply market, many months before the event takes place and to keep it up much later, „said Toni D’Andrea, CEO of Afidamp Services, organizer of Pulire. „Exhibitors or Visitors become active and dynamic in the system. 2.0 means creating Pulire, long before the physical event takes place, in a virtual place, accessible from the market that allows supply and demand to talk to each other”.

For more information: www.pulire-it.com